ARTICLE APRIL 30, 2024

10DLC Registration required for effective text delivery

Campaigns need to anticipate texting weeks in advance of their actual delivery

by VoterMakerApril 30, 2024

The mobile industry now mandates that all bulk text messages delivered using 10DLC (10-Digit Long Code) be properly registered , making it a mandatory requirement for political campaigns. Effective on April 24, 2024, VoterMaker made it a mandatory condition that all 10DLC numbers be registered before texting can commence. This assures that VoterMaker's users are in compliance assuring an increased deliverability and effective voter messaging. The 10DLC registration process can take two to six weeks to complete, so campaigns are urged to anticipate this timeframe when preparing to send out campaign-crucial messaging to the voters.

Alternatively, political campaigns have the option to use toll-free telephone numbers for sending messages. Although toll-free numbers do not have a mandatory condition of verification prior to sending messages, VoterMaker users should be aware that the mobile industry mandated a toll-free number verification process for anyone sending out commercial or political text messages. This additional measure adds an extra layer of authentication to the messaging process and increases the likelihood that the text message reaches the voter. Toll-free verification typically takes one to three weeks, but texting is allowed during the process.

Without proper 10DLC registration or toll-free number verification, political text messages face the risk of being blocked or experiencing delayed delivery. Hence, it is imperative for political campaigns to complete their 10DLC registration or toll-free number verification well in advance of sending out bulk text messages.

Understanding 10DLC and Toll-Free Numbers

10DLC, short for 10-Digit Long Code, refers to the standard for sending Application-to-Person (A2P) messages through local phone numbers in the United States. These numbers, consisting of 10 digits, serve as a cost-effective option for sending bulk text messages while maintaining a local presence.

On the other hand, toll-free numbers are telephone numbers prefixed with distinct three-digit codes (e.g., 800, 833, 844, etc.), allowing callers to dial them without incurring charges. Toll-free numbers offer a verified and reliable communication channel, especially for commercial and political messaging.

Pros and Cons of 10DLC Registration vs. Toll-Free Number Verification

10DLC registration involves a thorough vetting process, requiring campaigns to provide detailed information and undergo approval. In contrast, toll-free number verification offers a streamlined application process with a higher approval rate upon submission. While 10DLC registration may be more complex, toll-free number verification is relatively simpler and more accessible.

Differences in Text Message Delivery

Bulk text messages can be sent using dedicated short codes, 10DLC numbers, or toll-free numbers. Dedicated short codes offer the highest throughput and minimal spam filtering but come with a higher cost. In comparison, 10DLC numbers provide a cost-effective solution with a higher delivery rate, albeit with a slightly higher spam blockage rate. Toll-free numbers offer reliable delivery rates, making them a preferred choice for political campaigns seeking broader outreach.

Significance of 10DLC Registration and Toll-Free Number Verification

These measures are essential for ensuring compliance with carrier regulations, mitigating spam, and maintaining message integrity. By registering 10DLC or verifying toll-free numbers, political campaigns demonstrate their commitment to transparency and responsible messaging practices.

Benefits of Compliance

Compliant campaigns enjoy enhanced message deliverability, higher throughput, and cost-efficiency in their communication efforts. By adhering to 10DLC registration or toll-free number verification, campaigns can reach their target audience effectively while upholding industry standards.

Political Use Cases

Both 10DLC and toll-free numbers serve various political communication purposes, including platform information dissemination, event promotion, fundraising appeals, and voter engagement initiatives. These channels enable campaigns to engage with voters on a personal level, fostering meaningful connections and driving voter participation.

Navigating the Registration Process

Political campaigns can complete the 10DLC registration or toll-free number verification process by providing relevant campaign information through VoterMaker. VoterMaker facilitate this process by guiding campaigns through the submission and approval stages, ensuring compliance with carrier regulations. VoterMaker also provides complaint online signup forms to increase compliance efficiency and speed.

Leveraging AI in Text Messaging

Innovations like VoterMaker's AI IntelliText™ offer personalized messaging solutions, enabling campaigns to deliver tailored messages based on voter demographics and preferences. This AI-driven approach enhances engagement and responsiveness, making political messaging more impactful and effective.

Why Choose VoterMaker

VoterMaker stands out as a specialized platform designed for political campaigns, offering AI-powered text messaging capabilities and streamlined registration processes. With VoterMaker, campaigns can send messages quickly, affordably, and reliably, reaching voters with targeted communications tailored to their individual interests.

Conclusion

As political campaigns continue to evolve, maintaining compliance with industry standards becomes increasingly crucial. By embracing 10DLC registration or toll-free number verification, campaigns can uphold transparency, improve message delivery, and enhance voter engagement. With platforms like VoterMaker leading the way, political communication enters a new era of efficiency and accountability, empowering campaigns to connect with voters like never before.

Accessible through any web browser and with mobile apps currently in development, VoterMaker is a nonpartisan solution suitable for campaigns at all levels, from local Board of Education and municipal races to gubernatorial and presidential elections.

For more information about VoterMaker and its groundbreaking AI IntelliText™ technology, please visit https://VoterMaker.com.

About VoterMaker Inc.

VoterMaker, a USA-based company founded and led by Filipe Pedroso, Esq., offers the world’s most comprehensive solution for effective voter data management, campaign organization, and voter messaging. With a focus on connective messaging and successful message delivery, VoterMaker equips campaigns with powerful tools for raising funds, organizing campaigns, delivering effective messages, and engaging voters. As the most complete voter management and contact solution available, VoterMaker's platform integrates data analytics, cost-effective delivery methods, and innovative technology to optimize campaign operations and increase the chances of success.

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Filipe Pedroso, the founder and CEO of VoterMaker Inc., is available for interviews. Please contact Liana to schedule.

VoterMaker's webpage: https://votermaker.com

Media Contact:

Liana V. Pedroso, Dir. of Corp. Communications & Public Relations, VoterMaker Inc.

(551) 202-8008 Extension 4077

press@votermaker.com

Other images:

Above: VoterMaker™ logo.

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