In the ever-evolving landscape of political communication, Short Message Service (SMS) and Multimedia Messaging Service (MMS) remains a powerful tool for connecting with voters. To improve the reliability and deliverability of text messages, the mobile industry introduced 10DLC (10-Digit Long Code) registration and went live with 10DLC services on March 31, 2021.
Alternatively, political campaigns can send messages using toll-free telephone numbers. On November 8, 2023, the mobile industry mandated a toll-free number verification process for anyone sending out commercial or political text messages.
Without proper 10DLC registration or toll-free number verification, political text messages can be blocked or delivery slowed. Therefore, it is extremely important that political campaigns properly complete their 10DLC registration or toll-free number verification in advance of sending out bulk text messages.
This article explores the significance of 10DLC registration and toll-free number verification, its impact on political campaigns utilizing SMS or MMS as part of their communication strategy, and how to complete the 10DLC registration or toll-free number verification process.
What is 10DLC?
10DLC stands for 10-Digit Long Code, a standard in the United States for sending Application-to-Person (A2P) messaging through local phone numbers. These are 10 digit telephone numbers, starting with an area code followed by 7 digits, and excludes all toll-free telephone numbers.
What is a toll-free number?
A toll-free numbers are telephone numbers that start with a distinct three-digit code (800, 833, 844, 855, 866, 877 and 888) and can dialed without charge to the person placing the call, except for wireless callers without “unlimited calling” plans who may be charged for mobile airtime minutes.
What are the pros and cons of 10DLC Registration vs. Toll-Free Number Verification?
The 10DLC process in considered a registration, while Toll-Free Numbers are verified. The 10DLC registration is more complex, requires more questions and answers, and is subject to approval or denial based on the properness of the information disclosed. Toll-Free Numbers Verification is a streamlined application, and as long as all the information is fully disclosed and properly written, the number is then considered verified. Basically, Toll-Free Numbers Verification is easier to complete and easier for approval.
What differences are there between 10DLC telephone numbers and toll-free telephone numbers when it comes to texting?
There are three different types of bulk text message delivery: 10DLC, toll-free, and short codes.
• Dedicated short codes (i.e. 33333) have the best throughput (rate of text message delivery per second) and the least rate of spam filtering, but they are the most expensive. Short codes are typically leased at thousands of dollars per month.
• 10DLC telephone numbers are the cheapest and have a higher delivery rate (more text messages per second) than toll-free numbers, but they have traditionally had a higher spam blockage rate than toll-free numbers and require a more complex and thorough venting process through 10DLC registration.
• Toll-Free number text messages are a bit costlier than 10DLC but have traditionally had a higher delivery rate (percent of messages actually delivered versus blocked) than 10DLC messages. The Toll-Free Number Verification process is less complicated and streamlined, with a higher rate of approved on first submission when compared with 10DLC Registration.
Why is there a need for 10DLC Registration or Toll-Free Number Verification?
To combat spam and ensure a higher quality of service, carriers have implemented stricter regulations for A2P messaging. 10DLC registration and Toll-Free Number Verification helps businesses and political campaigns comply with these regulations, prevents fake advertising and fraudulent political messaging, and allows for accountability.
What are the benefits of 10DLC Registration or Toll-Free Number Verification?
• Improved Deliverability: Registered 10DLC or verified toll-free numbers enjoy enhanced deliverability, ensuring that messages reach intended recipients promptly.
• Higher Throughput: 10DLC and Toll-Free Verification allows for increased message throughput, accommodating the needs of political campaigns with high messaging volumes.
• Cost-Efficiency: Compared to traditional short codes, 10DLC is a more cost-effective solution for political campaigns looking to engage with their audience via SMS or MMS.
What are some political use cases for 10DLC and Toll-Free Number Verification?
Both 10DLC and Toll-Free Number Verification are suitable for a variety of applications, including political campaign platform information, promotion of events, fundraising, and general voter communication.
What is the 10DLC Registration or Toll-Free Number Verification Process?
Campaigns simply need to fill-in the online form with information about their political campaign to ensure compliance with carrier regulations. VoterMaker will review the information and submit the completed form to the mobile carriers network. The campaign’s VoterMaker account will show the submission progress all the way through approval.
How can political campaigns use artificial intelligence (AI) in text messages?
VoterMaker is the world’s first platform to provide a way for political campaigns to deliver bulk individualized text messages the voters. Using VoterMaker’s proprietary AI and algorithms called AI IntelliText™, each voter gets a customized message based on that voter’s demographics, political ideology, and personal ideals. This is an amazing tool that provides political campaigns with the ability to connect with each voter as an individual person. It is revolutionary and only available on VoterMaker.
Why use VoterMaker to send political text messages?
VoterMaker specializes in political campaigns, is innovating political texting with AI functionality, and VoterMaker’s text messaging tools are built for political campaigns to send political text messages fast, easily and economically. VoterMaker has the cheapest text messaging of any text messaging platform – we haven’t found cheaper. Using VoterMaker, you can select target lists based on filtered categories and feel confident that your messages are being delivered properly (VoterMaker doesn’t send messages outside the permissible hours) with a high delivery rate. Political campaigns can also receive text message replies and then respond to individual voters.
Political campaigns using VoterMaker for their SMS or MMS text delivery are guided through an easy and quick online process. VoterMaker flags any unregistered or unverified telephone numbers, and VoterMaker automatically directs the user to the appropriate streamlined form. Once completed, VoterMaker checks the form for any clear apparent errors or omissions, and then submits the information for approval. The approval process for 10DLC Registration typically takes three to seven business days, while Toll-Free Number Verification can take up to three weeks. Therefore, political campaigns are encouraged to finalize this process before the need arises to send text messages.
Accessible through any web browser and with mobile apps currently in development, VoterMaker is a nonpartisan solution suitable for campaigns at all levels, from local Board of Education and municipal races to gubernatorial and presidential elections.
For more information about VoterMaker and its groundbreaking AI IntelliText™ technology, please visit https://VoterMaker.com.
About VoterMaker Inc.
VoterMaker, a USA-based company founded and led by Filipe Pedroso, Esq., offers the world’s most comprehensive solution for effective voter data management, campaign organization, and voter messaging. With a focus on connective messaging and successful message delivery, VoterMaker equips campaigns with powerful tools for raising funds, organizing campaigns, delivering effective messages, and engaging voters. As the most complete voter management and contact solution available, VoterMaker's platform integrates data analytics, cost-effective delivery methods, and innovative technology to optimize campaign operations and increase the chances of success.
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Filipe Pedroso, the founder and CEO of VoterMaker Inc., is available for interviews. Please contact Liana to schedule.
VoterMaker's webpage: https://votermaker.com
Media Contact:
Liana V. Pedroso, Dir. of Corp. Communications & Public Relations, VoterMaker Inc.
(551) 202-8008 Extension 4077
press@votermaker.com
Other images:
Above: VoterMaker™ logo.
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